Born in Tunisia on September 5th, 1989, Sarra started swimming as early as 4 years old. She then fell in love with the sport and its competitive nature. Haven’t even turned 15, Sarra decided to leave her family, comfort, friends and move to France to pursue her dream of making it to the Olympics and continuing her studies at the same time. And from there she started her journey of self-discovery and grew to see herself accomplish her dream and beyond.

Her resilience courage and grind helped her surpass all the difficulties and falls she encountered during, both, her athlete as well as professional careers. She managed to always come back stronger and eager to do better and show everyone that she is capable of the impossible but also to make others understand that no matter what life throws at us we can overcome it if we really believe in ourselves and do what it takes.

During her career as a swimmer, Sarra, won multiple championships ranging from French Junior, Arab, Mediterranean, American and African, just to name a few. But she didn’t want to be defined by one sport. Between 2016 to 2018, Sarra started rowing for a UAE local club, Al Hamriya Sports and cultural club. During this short period, she won Tunisian coastal rowing championships two year in a row, UAE National champion in all categories, single, double, quad, mix double and mix quad for two seasons in a row, and qualified for the coastal rowing world championships in 2017. End of 2018, Sarra took on a new challenge and decided to give it a try in triathlon, won multiple championships, medals and trophies in the UAE, and outside.

Besides all the successes athletically, Sarra is not just an athlete. Holder of a Bachelor of Political Sciences and International Relations from the University of Florida and a Master of International Business from the University of Wollongong Dubai, Sarra leaves a positive imprint wherever she goes. During her years as an international relations officer at the UAE Swimming Federation, in 2014, she helped build and WIN the bidding file for the UAE to host the 2020 Swimming World Championships in Abu Dhabi and was among the team that presented it to the International Swimming Federation FINA. As a sports consultant she created multiple sports academies. She, also, supported many Arab swimmers to tap into their best potential and assisted them getting recruited by the best American universities. In 2017, she built and managed (for a year and a half) a successful company based in Dubai. Since she moved to Dubai in 2013, Sarra always wanted to have her own business and was trying to get everything aligned in order to take that step. June 2019 was the beginning of a new chapter in her career. With the help of close friends and family, She decided to get the best out of her academic, professional, athletic knowledge, experience and savoir-faire that she gathered though out the years, as an athlete, a student, an expat, a consultant… to come up with something new, a business, an entity that will improve and support further and on a bigger scale the sports business in the MEA region and beyond. And that’s how SLSS was born!


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August 2012

First Tunisian Female Swimmer to qualify for the Olympics

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June 2013

Graduated Summa Cum Laude from UF with a Bachelor of Political Sciences / international relations

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December 2014

Won the bid to organize FINA Swimming World Championships in Abu Dhabi 2020

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August 2015

Fina Masters World Champion in the 200 IM

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April 2017

Graduated from UOWD with a master’s in international business

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October 2018

Won the Middle Easter Leadership award as a sports consultant

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November 2018

Honored by HH Sheick Mansoor Bin Mohammed for Sheicka Hind Women’s Sports Tournament

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February 2019

Won the Pioneer Woman Leader Award as a sports consultant

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June 2019

Soft launch to SL Sports Services

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August 2019

4 times Fina Masters World Champion

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October 2019

Official launch of SL Sports Services